3D Product Visualisation | Prototype Club
Prototype Club approached us with the vision of incorporating 3D animation, product visualisation, and motion graphics into their existing marketing materials.
Prototype Club is a hot sauce subscription company based in Ellon, Aberdeenshire, entitling subscribers to three experimental hot sauces, delivered to them quarterly, and made by the best sauce makers in the U.K.
They are sauces you can’t find anywhere else. Prototype lets the shackles come off the most creative minds in small batch, artisanal hot sauces. Untapped flavour combinations, the whole range of Scoville units with those ever important bragging rights.
Brief:
Prototype wanted to create something unique, exciting and fun, because that is the ethos behind what Prototypeclub is, and that was exactly what we wanted to design for them, something that wasn’t just chillies and flames but something dynamic, current, luxurious and stylish.
Process:
The bottle and lid were modelled in maxon cinema 4d from a cad drawing issued to us for correct dimensions, and mainly lathing and extruding splines to create geometry, with glass and plastic textures created to be applied.
The liquid materials for the sauces were created using subsurface scattering to give a gloopy transparent look for use in rendering with maxon redshift renderer.
With 3d and animation we always like to create something that’s difficult or impossible to do in real life or photography, so to emphasise the randomness of the sauce combinations, we thought it would be a nice touch to bring the label to life, changing the name, type and ingredients by animating them randomly throughout the animation. This was done by taking an existing label and rebuilding it in Abobe after effects, so transitions and blends could be applied to various key wording that would change from sauce to sauce. It was then looped before being applied as an overlay to a paper texture, then placed on the bottle in c4d.
The model was lit using a standard three point lighting setup with a strong area light to the left to deliver high contrast and reflections.
We initially created the animation on strong bright colours like that of the hot sauce, green, orange and red, but decided at the final step the feel was more luxury on a basic black or white gradient, and were happy with the result.
Judge for yourself.